For those of you who have been on my email list, you know there was no rhyme or reason to my newsletter in 2020. It was sporadic and I was throwing a bunch of different topics at the wall.
Last week, I sent out an email to my list to get some feedback in hopes of finding some insights for building my 2021 newsletter strategy. I asked the following 5 questions and here were the responses I received:
1. Why have you chosen to remain on my newsletter list?
I've chosen to remain on the list because there are some good insights about entrepreneurship and because I'm interested to see how it grows and where it goes.
2. If you had to choose 1 thing about this newsletter, what is your favorite part? As in, where do you get the most value?
The Entrepreneur HQ section with the podcast was really interesting to me.
3. What day of the week would you prefer to hear from me?
Maybe Mondays, to start the week off with an entrepreneurial boost?
4. How often would you like to hear from me? (weekly or monthly)
I tend to like monthly newsletters better.
1. Why have you chosen to remain on my newsletter list?
I joined to read about Notion & Roam
I got a lot of value out of your recommendation for work cycles / the work gym, I'm a member there now. Since I got a lot of value out of those recommendations from you, I like to read what you're testing out and try what you recommend. I am interested in starting to earn money online sometime in the next 12-24 months as a supplement to my main income, and you are part of what has encouraged me to start thinking about that.
2. If you had to choose 1 thing about this newsletter, what is your favorite part? As in, where do you get the most value?
Concrete / specific recommendations of tools or activities. E.g. Roam, TWG, Open Goals
3. What day of the week would you prefer to hear from me?
No strong preference. I try to batch through my inbox on the weekends, so mild preference for before Saturday - anytime after that I might miss it and have it hanging around for more of the week.
4. How often would you like to hear from me? (weekly or monthly)
I would prefer short weekly emails - I'm more likely to keep up with them than long monthly ones I think.
5. What questions should I add to EntrepreneurHQ interviews?
What work was most important for you to delegate / outsource?
Who do you ask for help?
How did you build your circle of advisors / supporters?
1. Why have you chosen to remain on my newsletter list?
Mostly because you're my friend.
2. If you had to choose 1 thing about this newsletter, what is your favorite part? As in, where do you get the most value?
I find it really interesting to read your newsletters because you're awesomely vulnerable and transparent, and it's like I'm getting a peek inside the head of an entrepreneur and spiritual friend I look up to!
3. What day of the week would you prefer to hear from me?
I'd probably be more likely to read it on a Friday, because the beginning of the week is pretty full for me and things open up more on Fridays.
4. How often would you like to hear from me? (weekly or monthly)
Weekly or even bi-weekly is fine! It would be nice to have more of a consistent, more concise flow of your thought process, since the value I'm getting is your entrepreneurial strategies, thoughts, tips, etc. It would be cool to get them often enough that I could remember what was in the last one and have each one build on the last.
5. What questions should I add to EntrepreneurHQ interviews?
I think those are great questions - I don't think I would add any more. I love the idea of having them teach it in a video!!!
1. Why have you chosen to remain on my newsletter list?
I imagine I'll find a golden nugget in here from time to time.
2. If you had to choose 1 thing about this newsletter, what is your favorite part? As in, where do you get the most value?
The learning section. That's where I expect the nugget to turn up.
3. What day of the week would you prefer to hear from me?
Friday is probably best.
4. How often would you like to hear from me? (weekly or monthly)
Monthly would be plenty. Weekly would be overwhelming. Also, less communication I imagine will force you to better prioritize what it is you want to share. You are competing with a ****load of content generators in this space is how it feels to me right now. You've got to deliver gold to keep someone like me on the hook. ; )
1. Why have you chosen to remain on my newsletter list?
Honestly, I almost never unsubscribe to newsletters. it's a problem.
2. If you had to choose 1 thing about this newsletter, what is your favorite part? As in, where do you get the most value?
I like seeing your personal growth, goals, etc. I'd like to see updates of how you're doing - it's motivating! I've also liked the book recommendations, and productivity tips. I'm personally not as interested in the podcasts / interviews, but that's just me.
3. What day of the week would you prefer to hear from me?
Any day.
4. How often would you like to hear from me? (weekly or monthly)
weekly
1. Why have you chosen to remain on my newsletter list?
One - i love to support old friends and connections! It's been a while but it's been fun to watch your journey.
Two - as a fellow young entrepreneur, it is refreshing to read your takeaways and insights about what you're thinking.
2. If you had to choose 1 thing about this newsletter, what is your favorite part? As in, where do you get the most value?
I like hearing most about the mental exercises / habits you are working on / thinking through on how to optimize your habits and systems.
3. What day of the week would you prefer to hear from me?
Day of the week doesn't matter to me!
4. How often would you like to hear from me? (weekly or monthly)
Weekly for sure!
5. What questions should I add to EntrepreneurHQ emails?
I would love to hear wins / struggles and learning from that!
1. Why have you chosen to remain on my newsletter list?
Joined for the notion and roam guide. Staying for the learning section.
2. If you had to choose 1 thing about this newsletter, what is your favorite part? As in, where do you get the most value?
Learning section. Thank you for sharing your learnings!
3. What day of the week would you prefer to hear from me?
4. How often would you like to hear from me? (weekly or monthly)
I don't have a preference or opinion about day or frequency. As and when you have something valuable to share in the learning section would be great :)
1. Why have you chosen to remain on my newsletter list?
Because you share good content and mostly because you follow me back on Twitter. So, I feel that it only makes sense that I should follow your newsletter to see how your are going and how are you improving your writing skills.
2. If you had to choose 1 thing about this newsletter, what is your favorite part? As in, where do you get the most value?
You have different sections almost every newsletter. Most people will not like it, probably, but I like the concept. Personally, I enjoy the book section and learning section.
3. What day of the week would you prefer to hear from me?
Whatever. I read the newsletters that have good tittles. I store them in pocket or a pin them on Spark (mail client) to read them later.
4. How often would you like to hear from me? (weekly or monthly)
Weekly
After reading this feedback, I've come to some conclusions.
1. Some people are on this newsletter because they're my friends. Some are on here because of my writings related to Notion / Roam. And some are on here to follow the entrepreneurial journey. I'm not finding one overarching theme. So I'm going to chalk this question up as a bad question for moving forward.
2. Based on question #2, I realize I need to continue being vulnerable and transparent about the entrepreneurial journey as it relates to learning new things and optimizing habits. The one continuous theme that seemed to show up was "the learning section." Along with that, specific recommendations for tools / tactics, and optimizing habits & systems.
3. Friday is the winner here. I'm generally in the same boat. I'm most likely to save a newsletter for Friday or Saturday morning after the work week has slowed down. I'll shoot for Fridays from now on.
4. Weekly seemed to be the most popular option here. It will be tough, but I'm willing to give this a go!
5. I'll be adding the following questions to my EntrepreneurHQ podcast interviews:
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