When I started my blog in 2020, I came up with a free giveaway to build an email list. I was giving away a free "Productive Stack" for Notion & Roam.
I was using the following Framework:
1. Generate Traffic To Your Website
Website visitor visits my blog via organic search. I put a lot of time in Q1 last year to write high ranking articles. I get almost all of my organic website traffic from two articles. If you're interested in more about how I did this, shoot me an email and I'm happy to put together an article / guide if there's enough interest.
2. Create a "free giveaway offer" that resonates with your audience
Website visitor resonates with Productive Stack offer
3. Set up a simple email capture form on your website
Website visitor enters email to get Productive Stack
4. Send the free offer via email
I send free Productive Stack via email
5. Give the subscriber the option to stay on our newsletter or unsubscribe
I send a quick follow up welcome email introducing myself & I tell the subscriber what I'll be writing in my newsletters about each week. But ultimately, I want them to know they have the option to unsubscribe if they're not interested. Whatever you do, don't spam people.
I'm all about using Keevin O'rourke's Experiment Framework to test assumptions.
My assumption was that if I set up an opt in more specific to a newsletter opt in, then I would have more engaged subscribers.
But my conversion rate went WAYYY DOWN.
In 2020, I was getting on average 1-2 newsletter subscribers per day just from organic search through the SEO work I did. This was happening on auto pilot without me doing anything after the initial work I put in to get an article ranked at the top of the first page.
I sent out a request for feedback last week and one thing was certain - people stayed on my newsletter for "The Learning Section."
One reader told me he expected to find a "golden nugget" in the newsletter, so my light bulbs went off.
I changed my opt in form to be the following. But it simply hasn't been converting.
So here's what I'm going to do. I'm going to set up the original Productive Stack offer.
I'm going to set it up where I give away my best material.
And I'm going to start sharing 1x per week in my newsletter for "The Learning Section."
That's all for this morning.
Consider signing up for free early access to my book, "Coworking Secrets: The Fast Track To Transforming Your Building Into A Profitable Coworking Space"
I'll be sharing all of the tips, tricks, and strategies my business partner and I have learned from operating multiple profitable coworking spaces in Colorado.
This will include topics like:
-How To Test The Market Before Investing Money In A Buildout
-Designing Your Space Layout For Maximum Profitability
-The Single Marketing Strategy For Getting Membership Sign Ups
-Raise Capital or Bootstrap?
-Build New, Retrofit, or Buy Existing Coworking Space?
P.S. I'm only giving it away free to people who sign up pre launch
Enter your name and email below to get on the list for free access👇